Fascinating, thanks for sharing. Who would have ...

2009-08-12T13:04:08.561-04:00

Fascinating, thanks for sharing.

Who would have thought a whole generation had gone missing all this time?

Interesting blog, but it’s missing the real "Onlin...

2009-08-12T12:03:50.786-04:00

Interesting blog, but it’s missing the real "Online Generation"...the generation which consistently spends the most money online: Generation Jones (born 1954-1965, between the Boomers and Generation X).

Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009.

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978

Here is an op-ed about GenJones as the new generation of leadership in USA TODAY:
http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

Here's a page with a good overview of recent media interest in GenJones:
http://generationjones.com/2009latest.html

Comments on 3Gen: Will the real Online Generation please stand?

Fascinating, thanks for sharing. Who would have ...

Interesting blog, but it’s missing the real "Onlin...