Not to turn this into another never-ending social media analysis diatribe blog, but when this study popped up the other day, it turned some heads.

What did it say? Simply, that 77 percent of office workers in the study had Facebook accounts, and of those, two-thirds accessed Facebook for at least 15 minutes a day during working hours.

Has Facebook's foundation really been built during work? Has it become huge as the result of a zillion users jumping on it during work/school hours, and in work/school settings?

Equally provocative, the study found that Facebook is used as an alternative messaging and collaboration platform (instead of Outlook, Gmail and other tools). Which puts it outside the protection of traditional office tools, and their security software safeguards. So you have people on FB instead of working 1.5% of their work time, and using it without any protection (Safe Social-networking, anyone?) Whose worst nightmare is this, anyway?

If you constantly hear, as I do, that companies are scrambling to find ways to establish a presence on Facebook, and Twitter, and other SocNet sites -- then something's upside down here.

Should we all take care of our FB updates and Tweets during work, and assume that we're doing exactly what companies really, really want. I think so, don't you?

photo by Jacob Botter